公众号到底还有红利吗？在哪里？
<p style="text-align: center; margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 216, 216); box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 12px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 216, 216); box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 12px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 216, 216); box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 12px; box-sizing: border-box !important;">※文章内容部分节选自飞鱼船长在虎嗅怒马的分享《公众号增粉7件要事》</span><br style="max-width: 100%; box-sizing: border-box !important;"></span><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我们经常会听到很多新媒体小编在诉苦，微信公众号的红利已经结束，现在增粉真的是越来越难了，文章的打开率也在不断降低。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">另一方面，最近腾讯公布的财报显示，微信的月活用户已经达到8亿，数据显示人们在微信上所花费的总时间仍在不断增长。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: inherit; font-size: 20px; box-sizing: border-box !important;">红利消失了吗?</span></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">在外界普遍唱衰公众号红利消失的时候，我也开了一个公众号运营控，通过写十多篇运营干货，没用其他资源推广，也能幸运地吸引了<strong style="max-width: 100%; box-sizing: border-box !important;">四万多</strong>粉丝关注。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我有个朋友，叫剽悍一只猫，原先是个在山城重庆的英语老师，去年12月27日开始写公众号，8个月时间通过写作，现在已经有<strong style="max-width: 100%; box-sizing: border-box !important;">44万粉丝</strong>关注，并且增速依然很快。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">凤姐上个月刚开通的公众号，在新榜上的预估粉丝已经<strong style="max-width: 100%; box-sizing: border-box !important;">22万</strong>了；<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">张召忠今年开通微信局座召忠，一周时间粉丝破<strong style="max-width: 100%; box-sizing: border-box !important;">十万</strong>，现在逼近<strong style="max-width: 100%; box-sizing: border-box !important;">百万</strong>；<br style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有书公众号，这半年转型调整，增长了<strong style="max-width: 100%; box-sizing: border-box !important;">七百万</strong>粉丝；<br style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">这样来看，<strong style="max-width: 100%; box-sizing: border-box !important;">红利似乎还有啊？</strong>快速增粉似乎也不是一件不可能的事情啊？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: inherit; font-size: 20px; box-sizing: border-box !important;">运营增粉的道与术</span></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">在搞清楚到底是否有红利的时候，我们先要搞明白公众号运营的本质和逻辑，才在公众号的运营上不会走偏。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">在分享关于运营的课程中，总会有部分急功近利的学员会说，「老师，不要跟我讲我这些大道理，就直接告诉我怎么能够涨粉几万，告诉我这些具体方法就行了。」<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">脱离了本质谈增粉的方法，大多都只会停留在表面上，甚至误导了人走捷径去追求一些不靠谱的方法。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所谓 <span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">「有道无术，术尚可求；有术无道，止于术。」</strong></span><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">在这个信息逐渐透明的时代，要想要通过网络获得一些「别人不知道的方法」进行快速增粉是不太可能的，根本的原因在于，那些简单有有效的方法，用户看得到、其他竞争对手也看得到，一定会在圈内很快进行传播和复制，一旦传播和复制开来就会被泛滥，一泛滥用户就会抵制和免疫，这个方法的效果就会变得很差。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以不断地追寻那些「效果好易复制」的方法，本身就是个没有终点的歧途。</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;">公众号的本质与逻辑<br style="max-width: 100%; box-sizing: border-box !important;"></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">那什么样的方法，可以真正有效地持续增粉呢？</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">这就需要更好地理解公众号的本质逻辑了，这里将分别<strong style="max-width: 100%; box-sizing: border-box !important;">从运营者、微信官方、用户</strong>三个角度来理解。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">从做运营的角度来说，我们需要获取用户，而微信是国内月活最高的一款产品，所以要是有一个入口能够把微信的活跃用户变成自己的用户就好了，这个入口是什么呢？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">这个入口最主要就是公众号了，是一个很低门槛就能共享到微信活跃用户的方式。<br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">当然，广点通广告也算是一个入口，不过那就是直接按照点击进行付费，也是个直接粗暴的方法。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">不过更多企业更愿意先运营公众号，一方面是公众号的入门门槛较低，不需要钱就能开通，另一方面，是公众号是可持续给用户推送消息的，不像广点通广告，用户点完一次钱就扣了，也就没有了后续。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">微信为什么要有公众号呢？</span></strong><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">从微信的角度来说，他肯定不会白给你提供这种公众号这种免费的入口，也是希望你能够对微信有所贡献。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">微信之所以会开放公众号这个入口，是<span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">希望能够完善微信内部的内容和服务生态</strong></span>，让微信的用户在微信应用内部就能够完成信息获取、资讯、消费、娱乐、社交等各方面的需求，而这些是微信自己一家公司无力做好的。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以微信提供了这样的入口，让运营者可以通过提供好内容或好服务，吸引到一些微信的活跃用户，进一步实现自己的商业价值。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">看到这里，你应该能够明白，做好公众号最重点的原则就是，我们所运营的公众号<span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">需要能够提供「好内容」或者「好服务」</strong></span>，如果两者都没有就想有大量粉丝，那简直是痴人说梦。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-size: 20px; line-height: 28px; box-sizing: border-box !important;">为什么关注你</p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有人也许会问，「这简单的道理谁不懂啊，知道有什么用呢？」<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有时候<strong style="max-width: 100%; box-sizing: border-box !important;">真理就是简单而朴素</strong>的，不过你仔细一看，就会发现很多人在寻找增粉方法的时候，就是完全脱离了这个简单的原则 ，只想着有什么快速增粉的方法，却没有去想想自己的公众号到底给用户提供了什么。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">一个好的增粉方法，是和公众号的定位、价值紧密相关</strong></span><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">的。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">从用户的角度来看，用户的时间、注意力是稀缺的，要关注一个公众号<strong style="max-width: 100%; box-sizing: border-box !important;">一定需要一个理由</strong>的。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">搞明白这个问题前，我们先来看一些这样的公众号，你想想看你会关注吗?<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><ul class="list-paddingleft-2" style="padding-left: 30px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有篇文章里，作者絮絮叨叨流水账式的记了自己的一天，请问你会关注吗？<br style="max-width: 100%; box-sizing: border-box !important;"></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有的公众号没听过，阅读量也一般，文章全部是转载来的，请问你会关注吗？<br style="max-width: 100%; box-sizing: border-box !important;"></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">一个公众号叫某某面膜，发到群里，先不管内容写的好不好，请问你会关注吗？</span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">有人在群里发了一个链接，打开就是介绍公司的产品，请问这个公众号你会关注吗？</span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">还有号称“震惊”，“惊呆了”，说里面都是干货，但点开其实内容很水，请问你会关注吗？</span></p></li></ul><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">是不是很熟悉？因为这可能就是你在群里经常看到一些文章链接，也有可能这就是你公众号的样子。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">换位思考，如果发的那篇文章不是你写的，不是你公司的号，而是在群里别人发的一个链接，你会点开吗？你会认真看吗？你会转发到朋友圈吗？你会推荐朋友关注吗？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">如果你都不会，你为什么要让其他用户关注呢？</span></strong><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以，你应该持续地问天问大地，哪怕问问宿命，都要搞懂这样一个问题：</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;">「用</span></strong><strong style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;">户凭什么要关注你呢？」</span></strong></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">你的公众号有什么值得他关注的地方吗？你的公众号到底给他带来了什么价值呢？什么样的理由让他能够关注你的公众号呢？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">这些问题应该持续不断、反复问自己。回答好这个问题，是<strong style="max-width: 100%; box-sizing: border-box !important;">运营好一个公众号的基础和开端。</strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-size: 20px; line-height: 28px; box-sizing: border-box !important;">用户喜欢的内容</p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我在公众号后台常常收到是另一种提问：「老师，我有一个某某产品，我应该用微信怎么推广呢？」<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">离开产品和用户需求问怎么推广，这是一种错误的思考方式，正确的思考方式应该是问：</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 25.6px; box-sizing: border-box !important;">「<span style="max-width: 100%; line-height: 25.6px; box-sizing: border-box !important;">你的公众号满足了用户怎么样的需求？</span>」</span></strong><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 25.6px; box-sizing: border-box !important;"></span></strong></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">举个例子，比如公司有个净水器要推广，你不要一上来就问怎么让大家关注你这个XX净水器的公众号，而是问你自己净水器面向的用户人群是谁，这个用户群的人喜欢关注什么样的内容，这些内容中有哪些是和净水器是相关的，你的净水器有哪些独特的地方是和其他产品与众不同的，这些与众不同的特点怎样嵌入到用户喜欢的内容中，以上这些问题都比直接问「我怎样用微信推广产品」要好得多。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">思路</span></strong><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">其实是：</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">找到目标用户是谁</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">↓</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">目标用户喜欢什么 </span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">↓</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">产品特性是什么 </span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">↓</span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">用户喜欢内容和产品特性结合</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">做产品的公众号不见得每天都要聊产品的各项性能，只要是目标<strong style="max-width: 100%; box-sizing: border-box !important;">用户感兴趣的内容</strong>即可，同时这些<strong style="max-width: 100%; box-sizing: border-box !important;">内容又能和产品找到一定的结合点</strong>，就像做得很好的杜蕾斯也不是每天都在讲套套的材质、性能、厚度。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">这时有的人，可能会问了<strong style="max-width: 100%; box-sizing: border-box !important;">「用户喜欢什么样的内容呢？」</strong>，这个问题在这里并不能直接找到答案，因为<strong style="max-width: 100%; box-sizing: border-box !important;">不同的用户群喜欢的内容完全不同</strong>，就像我喜欢看的微信内容和我爸妈喜欢看的也完全不同。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">要搞清楚用户到底喜欢什么样的内容，必须要<strong style="max-width: 100%; box-sizing: border-box !important;">自己深入地去了解用户</strong>，思考和研究到底什么是用户喜欢的好内容。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以很多做得很成功的自媒体，作者本身就是那个领域的钻研者、热爱者，这种<strong style="max-width: 100%; box-sizing: border-box !important;">对于写作领域本身的熟知与热爱</strong>，促成了他们能够把公众号做得更好，比如罗振宇本身就是个爱读书的知识分子，吴晓波本身就是个在财经领域20年的作家，谷大白话本身就是个热爱脱口秀的英语老师。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我恰好是个喜欢研究和思考运营的人，又是个没有人带、自己野蛮成长的屌丝运营，所以深知运营成长道路上的痛苦，加上也是个学习爱好者，知道什么样内容是真正有助成长的。虽然不见得我写的东西就都是非常优质的内容，但我至少选题上更贴合了目标用户，也知道用怎样的内容能够对读者真正有用。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">如果你运营的公众号不是你熟知的领域，那就不得不深入花时间研究用户喜欢什么，这是其他人无法替代的工作。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: inherit; font-size: 20px; box-sizing: border-box !important;">解决需求的服务号</span></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">除了通过「好内容」吸引关注的订阅号，提供解决痛点的服务号，也同样能够吸引足够多的粉丝。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">提供服务的意思，就是只这个服务号，能够更方面地解决用户在生活中的一些痛点，比如三千万关注的招商银行，很早期就全力开发了银行卡的消费通知、余额查询等用户的刚需；两千万粉丝的微信路况，也是提供了一些定制路况等服务； 英雄小助手，主要就一个功能，可以查询LOL的分数、等级， 口碑传播几百万粉丝。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">服务号就是一个<strong style="max-width: 100%; box-sizing: border-box !important;">轻量级的「产品」</strong>，本质上还是围绕着<strong style="max-width: 100%; box-sizing: border-box !important;">解决用户需求</strong>出发的。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以你的服务号，会提供什么样独特的服务产品呢？解决了什么痛点呢？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: inherit; font-size: 20px; box-sizing: border-box !important;">到底有没有红利？</span></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">说了那么多，现在做微信公众号到底还有没有红利？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">人们常说早期的微博、微信红利，是指这个平台用户数在高速发展，而早期进入的运营者更容易成长起来，得到很多粉丝的关注，就像微博早期很多的段子大号，都是非常早期就开始做的。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">虽然现在自媒体平台的用户数还在不断增长，但入局的运营者也越来越多。在微信这四年时间里，产生了2000多万个公众号，能够分到每个公众号的用户注意力越来越稀缺，所以现在要做好微信公众号越来越难，那种靠早期低门槛地进入获得很多关注的「红利」，现在确实已经<strong style="max-width: 100%; box-sizing: border-box !important;">没有了</strong>。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">会不会有<strong style="max-width: 100%; box-sizing: border-box !important;">其他的「红利」存在呢？</strong><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我认为是有的，比起四年前，现在的互联网环境中的很多因素，反而更适合依托于微信公众号的内容创业，比如移动用户基数增多、原创保护意识与机制加强、移动支付体系完备、用户付费意愿增强、内容变现渠道增多等，都是有利于内容创业者投入做的有利因素。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">甚至，在我看来，正是因为已经有了大量的公众号，反而能够成为一个新<span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">「红利」</strong></span>。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">以我个人的公众号为例，我的公众号建立时间非常晚，而且写的文章也不多，但是看起来增长还不错，是什么原因呢？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">目前公众号非常多，但是优质的原创内容非常少，加上现在微信环境里对于原创内容保护，已经不能随意地转载和抄袭。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">优质原创作者能够要求转载者署名出处，这样一篇好的文章出来，能够被十几个公众号所转载，即使自己的粉丝不多，也能在很短时间里在全网拥有几万几十万的阅读量，从而吸引用户获得更快速的增长，我认为这是在早期所没有的红利。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">我的公众号文章发出来之后，每篇文章都会得到很多公众号的转载，这也是我的公众号起步虽晚依然能够快速涨粉的重要原因。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">所以，我觉得做微信公众号不仅还有红利，而且红利还很大，不过要拿到这些红利的门槛变得高了很多，这样其实是筛掉了那些能力不够强的人，反而使优秀的人更容易做成功。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">对于没有能力写优质原创、服务号产品也打磨不出来的小编怎么办？<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">答案是很残酷的，事实上，<strong style="max-width: 100%; box-sizing: border-box !important;">只有少数人能够做好新媒体运营，只有少数公众号能够做起来。</strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">要做好就要<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(171, 25, 66); box-sizing: border-box !important;">踏实地提升自己的能力，踏实地深入了解用户，踏实地帮用户解决需求。</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section style="max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; line-height: 22px; font-size: 18px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p></section><section class="" data-id="82336" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; display: inline-block; color: inherit; box-sizing: border-box !important;"><section style="margin: 5px; max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; height: 24px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(198, 198, 199); border-left-width: 0.4em; border-left-style: solid; color: inherit;"></section><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: rgb(70, 70, 72); clear: both; border-color: rgb(198, 198, 199);"></section></section><section style="margin: -1em 5px; padding: 10px 30px; max-width: 100%; box-sizing: border-box; color: inherit; display: inline-block;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5em; line-height: 1.4; word-break: break-all; display: inline-block;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;">结语<br style="max-width: 100%; box-sizing: border-box !important;"></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1.5em; color: inherit;"><section style="max-width: 100%; box-sizing: border-box; height: 24px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(198, 198, 199); border-right-width: 0.4em; border-right-style: solid; color: inherit;"></section></section></section></section></section><p style="margin: 0em 2em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">脱离贡献价值还想获得大量好处，这世上哪有那么好的事。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin: 0em 1em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(89, 89, 89); box-sizing: border-box !important;">一直想走捷径的人和公司，路只会越走越偏，越走越窄。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;">—— END ——</p><p style="text-align: left; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><font color="#3e3e3e" face="Helvetica Neue, Helvetica, Hiragino Sans GB, Microsoft YaHei, Arial, sans-serif"><span style="font-size: 16px; line-height: 25.6px; white-space: pre-wrap;">来源：<a href="http://mp.weixin.qq.com/s?timestamp=1472651156&src=3&ver=1&signature=J8bj9bTXSoh-IDRqdZkTZASbOy6s2Lmp1lAVRHuHguUdzg9aexNQRnjV-xyBKdnxLe4TMdVQdnmmpPW-TrnIGQr7G01Nx8l9MXs3xYTOZ1ThZboPZQWRieoSLKmeZvKn5-5gYOb5GeqVJeem4lNeC4**Wa7Da1WjnwrGCRXv44Q=">运营控</a> 微信ID：yunyingkong</span></font></p><p style="text-align: left; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br></p><p style="text-align: left; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br></p><p></p>红利期已过，现在做自媒体还来的及吗？
http://www.lanjingtmt.com/news/detail/19049.shtml<p></p> Marketer 发表于 2016-9-5 21:46http://www.lanjingtmt.com/news/detail/19049.shtml
看选什么样的平台了 精辟精辟！！！！
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