Marketer 发表于 2016-8-14 19:40:11

营销怎么做才能打动这74%的屌丝群体呢?

<div class="summary" style="box-sizing: border-box; margin-top: 28px; margin-right: 100px; margin-left: 100px; padding: 10px 20px 10px 10px; color: rgba(0, 0, 0, 0.658824); line-height: 2em; font-size: 1.125em; border-left-width: 5px; border-left-color: rgb(205, 205, 205); border-left-style: solid; font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; background-color: rgb(243, 243, 243);">上次我们说到了高端人群的营销怎么做,高端人群人少钱多,而相对应的屌丝群体钱少人多了。苍蝇腿虽小,74的吊死人群也是肉啊。营销要怎么搞?那就用马斯诺需求五层(生理、安全、社交、尊重、自我实现)吃定屌丝。</div><br><p></p><div><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box; text-align: center;"></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">如果我们都是模拟经营网游的角色,</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">操作低端人群的想必是免费玩家——</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; color: rgb(229, 51, 51);">问题</span></span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">因为人群数量、购买力、购买意愿构成了市场,</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">而低端人群人多钱少——</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">低端人群数量是真多,</span></p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">《中国民生发展报告2015》称顶端1%家庭占全国1/3的财产,底端25%家庭拥有的财产总量仅在1%左右,中端的74%屌丝占了大半。</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">低端人群购买力是真弱,</span></p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">据国家统计局公布2015年平均工资数据,被调查单位就业人员年平均工资为53615元。</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">低端人群购买意愿是真抠,</span></p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">想想每月就4500元,又交租又吃饭又交通,换谁不得节衣缩食。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">答案</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">但苍蝇腿虽小,中端74%的屌丝也是肉啊;</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就用马斯诺需求五层(生理、安全、社交、尊重、自我实现)吃定屌丝。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">屌丝有生理需求,所以带他意淫</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">为什么屌丝男爱日剧,屌丝女爱韩剧?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">用意淫忘了现实沉重:</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">剧中穷矮丑挫冬天过了,自己的春天还会远吗?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">所以带屌丝意淫——</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="margin-bottom: 25px; box-sizing: border-box;">比如抽奖送某小鲜肉演唱会票加住同酒店;</p><p style="margin-bottom: 25px; box-sizing: border-box;">比如直播平台炒作刷礼物约炮成功;</p><p style="margin-bottom: 25px; box-sizing: border-box;">比如凌仕香水自称把妹神器;</p><p style="margin-bottom: 25px; box-sizing: border-box;">比如叫个鸭子浮想联翩;</p><p style="box-sizing: border-box;">比如马佳佳的泡否……</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">屌丝有安全需求,所以让他盲从</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">千万不要将你的用户当做傻子,但是,也千万不要忘记屌丝就是傻子。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">1、盲从下层</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">屌丝大多安于贫穷舒适区,对富人排异。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">所以雷军、周鸿祎、史玉柱动辄自称屌丝(尤其雷军,座驾长期丰田凯美瑞,没事就Are You OK)?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">对屌丝装穷卖丑,才能顺利耍猴。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">2、盲从理性</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">虽然都注穷生,但屌丝、文青、愤青还是有区别的,</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">屌丝不懂感性,文青不懂理性,愤青把感性当理性……</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="margin-bottom: 25px; box-sizing: border-box;">所以做平台,你得像百度披上高科技外衣,就算推药品、医疗器械、丰胸、减肥、增高产品黑五类产品,让屌丝买得风生水起。</p><p style="box-sizing: border-box;">所以做产品,掌握这些词汇,就可以赚屌丝的钱:调理、纳米、离子、汗蒸、辐射、激素、排毒、养生、电磁波、红外线、紫檀、疗程、小分子、湿毒、上火、虫草、穴位。</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">3、盲从低价</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">价低了,就什么都对了。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">罗永浩对屌丝号召力高不高?锤子手机的惨淡销量搞不搞?屌丝购买力低,购买意愿抠,情怀这些虚的真搞不定。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">为什么今日头条要出无图模式,出不自动播放视频选项、出离线下载功能?你也得证明自己特别为屌丝省钱……</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">屌丝有社交需求,所以供他炫耀</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">不是屌丝变多了,而是文青、愤青长大了。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">长大了仍然没有现实,所以,</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;">让屌丝炫耀「有自我」</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">什么说走就走劈腿拦车的旅行,奋不顾身染上性病的爱情,占领多少三无屌丝的签名档;</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像网秦那场行为艺术「释放困兽做秦兽」,让屌丝们释放笼子里的8只困兽,释放、解压、做回自己引爆全网;</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">而QQ浏览器的成名作「我要的现在就要」,让屌丝说出最近想要的,更是一场狂欢——</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box; text-align: center;"></p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;">让屌丝炫耀「有虚拟」</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像拍可口可乐昵称瓶炫定制,玩Flappy Bird炫分数,买小米炫F码。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">……就差你给屌丝一个不现实的由头。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">屌丝有尊重需求,所以降低门槛</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">穷丑low本身没啥,但越穷丑low越爱搞道德绑架,越看不得别人高大上——屌丝就爱骂那些他们比不起的(封杀韩星)、买不起的(抵制苹果)。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">所以你得把为他降低门槛。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像大狸子降低了歌手,Y雅痞Y降低了画手,暴走漫画降低了表情包的门槛,同理给屌丝的东西,</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;">要不极致性价比(因为屌丝钱包不行,体验价值、传播价值就算了),</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像小辣椒手机,四百不到也不比小米差哪去。</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;">要不极致吸眼球(因为屌丝情商不行,情感经济、行为经济就算了),</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像节操手机,Slogan为中华崛起而做机,Logo直接是:</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box; text-align: center;"></p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="box-sizing: border-box;">要不极致简单化(因为屌丝智商不行)</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">就像快手一键录视频,就像美图秀秀一键美颜,就像e袋洗一键下单,能一键解决的绝不要他两键。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">把你的门槛拉到跟屌丝同个水平,然后用丰富的经验打败他。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">屌丝有自我实现需求,所以教他捷径</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">莫欺少年穷,也莫笑屌丝的梦想;</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">如果屌丝没有梦想,你靠什么实现你的梦想?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">不指给屌丝捷径,向谁收过路费——</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">1、最下作的,画大饼</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">没技术、没资源、没平台,第一桶金不靠骗难道靠捡?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">那些做传销的卷了几百万的会费,做加盟的收了几百万的保金,做微商的压出几百万的烂货,害的还不是吃了画饼的屌丝。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">2、没良心的,教知识</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">尤其罗辑思维最没逻辑——什么是因果懂不懂?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">每天空想、傻做那些与赚钱无关的知识,钱是因为你懂天文从天上掉的,还是因为你懂地理从地里长的,或者因为你懂历史找到自己祖坟刨的?</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">那些和你说知识改变命运的人,收你知识钱改变了自己的命运。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">3、业界良心,教干法</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">不是我吹牛逼啊,要是谁有我这公众号「他化自在天」一半能带屌丝逆袭的,我直播吃狗粮——</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="margin-bottom: 25px; box-sizing: border-box;">从预售的穷营销,说营销思维框架,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每天的一篇干货,说营销的干法,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每周的一篇建议,说本周的节点,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每周的两篇答疑,说透两个专题,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每周的几篇解案,说透实战套路,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每月的一篇建议,说本月的节点,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到每月的一口箱子,新增几百笔记,</p><p style="margin-bottom: 25px; box-sizing: border-box;">到包年出解决方案「十二道金牌」,</p><p style="box-sizing: border-box;">到每月两堂泄露天机的「魔王课」,</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">……但教干法没个十年道行真的难,其他一切所有同行还是在画大饼害够几万,教知识骗够几万屌丝之后,再良心发现罢。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">总之</span></p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">那些想从低端人群的苍蝇腿上吃肉的,</p><blockquote style="margin-bottom: 20px; padding: 10px 20px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; line-height: 30px; box-sizing: border-box; font-size: 17.5px; border-left-width: 5px; border-left-style: solid; border-left-color: rgb(238, 238, 238);"><p style="margin-bottom: 25px; box-sizing: border-box;">1、请先看清低端市场的数量、购买力、购买意愿本质,</p><p style="box-sizing: border-box;">2、然后根据马斯诺需求层次,为屌丝的生理需求带他意淫,安全需求让他盲从,社交需求供他炫耀,尊重降他门槛,自我实现需求教他捷径。</p></blockquote><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box;">人性是营销的终极答案。</p><p style="margin-bottom: 25px; color: rgba(0, 0, 0, 0.760784); font-family: 'Hiragino Sans GB', 'Open Sans', Arial, 'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif; font-size: 16px; line-height: 30px; box-sizing: border-box; text-align: center;"><span style="box-sizing: border-box;">·END·</span><br style="box-sizing: border-box;"><span style="box-sizing: border-box; color: rgb(153, 153, 153);">本文由<a href="http://mp.weixin.qq.com/s?__biz=MzA3Nzk5ODUwNg==&amp;mid=2651125251&amp;idx=1&amp;sn=a213f5cbb0ad274f9768e9bc6bf76474&amp;scene=0#wechat_redirect" target="_blank" rel="nofollow" style="color: rgb(0, 141, 212); box-sizing: border-box; text-decoration: none; transition: all 0.2s ease; background-color: transparent;">波旬</a>[他化自在天(微信号:Sky6th)]授权市场人转载</span></p></div>

发表于 2017-8-16 16:14:48

好文章,内容出口成章.禁止此消息:nolinkok@163.com
骨胶 http://www.zhongguomingjiao.com/

清音 发表于 2017-8-30 16:49:17

不错的文章

程枭 发表于 2018-1-14 16:15:59

人性,世界上最多的人就是穷人,而穷人的购买力一般,但是量大啊

程枭 发表于 2018-1-14 16:19:04

成功的吸引了我的注意,我自己承认自己还不够强大,所以关注了公众号
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查看完整版本: 营销怎么做才能打动这74%的屌丝群体呢?