市场营销的“奇葩说”：4月24日 以辩论为名 细细品读营销事
<p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="line-height: 19.5pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">和颐酒店的事发布后一天之内已经看到好几个版本。有人说这是一起有预谋的营销。小编有点细思恐极，不管事件原貌是怎样，反正我已下单防狼工具。</span><span lang="EN-US" style="line-height: 19.5pt; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);"> </span><span style="line-height: 19.5pt; color: black; font-family: Arial, sans-serif; font-size: 12pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">想想</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">papi</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">酱，想想</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">IT</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">界各种酷炫的音乐会，还有地铁鸡爪女、非主流瓜子男女，甚至高逼格的</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">ALS“</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">冰桶挑战</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">”……</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">你会觉得营销越来越像一场场表演。难怪出现任何社会现象都会被疑为带着某种营销目的的炒作</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">……</span><span style="color: black; font-family: Arial, sans-serif; font-size: 12pt; line-height: 19.5pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">说了这么多，你以为本期要辩的是什么？</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(0, 122, 170);">欢迎你加入进来，我们一起以辩论为名细细品读现时代的市场营销。</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="color: black; font-family: Arial, sans-serif; font-size: 12pt; line-height: 19.5pt;"> </span></p><p class="MsoNormal" align="left"><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif;">辩题：市场营销是艺术还是科学？</span></b><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 1.5;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">正方：市场营销是艺术</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">反方：市场营销是科学</span><span style="color: black; font-family: Arial, sans-serif; font-size: 12pt; line-height: 19.5pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.5pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">“</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">营销是艺术还是科学</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">”</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">争论据说起源于</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">1945</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">年美国学者</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">Converse</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">发表在《营销学杂志》上的一篇报告，后来成为学者们讨论的热门话题。历经</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(62, 62, 62);">70</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62);">多年争论没有结果，到</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(0, 122, 170);">移动互联网爆发的时代，营销这件事面临哪些变化？营销的规律是否还有效？</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: rgb(62, 62, 62); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">值得我们深入思考。</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><br></p><p class="MsoNormal" align="center" style="text-align: center;"><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif;">活动计划</span></b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">发起、主办：吴晓波北京书友会（社群）</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">辩论时间：</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">4</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">月</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">24</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">日（周日）下午</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">14:00~17:00</span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">辩论地点：</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">Wepac</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">空间（左岸工社</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">6</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">层，中关村图书大厦旁）</span><span style="color: black; font-family: Arial, sans-serif; font-size: 12pt; line-height: 19.2pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">辩论规则：</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">1 </span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">主持人共</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">3</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">名，韩宝龙（吴晓波北京书友会班长）、石晓锐（市场社群红人、</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">B</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">英汇创始人）、神秘嘉宾。</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">2 </span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">辩论队正反方各</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">1</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">队，每队包含</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">1</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">位领队、</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">2~3</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">位队员。</span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">3 </span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">观众可受邀参与到辩论中，辩论结果由跑票数量产生。</span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"> </span><span style="color: black; font-family: Arial, sans-serif; font-size: 12pt; line-height: 19.2pt;"> </span></p><p class="MsoNormal" align="center" style="text-align: center;"><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif;">活动福利</span></b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">1 </span></b><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">最佳辩论队：</span></b><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">赢队队员每人可获取价值</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">200</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">元京东卡</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">1</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">张，领队</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">200</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">元京东卡</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">1</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">张</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">+</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">吴晓波亲创、千岛湖杨梅私家独酿、精装吴酒</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">1</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">盒</span><span style="line-height: 19.2pt; color: black; font-family: Arial, sans-serif; font-size: 12pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">2 </span></b><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">最佳辩手：</span></b><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">可获</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">Kindle</span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">一台</span><span style="line-height: 19.2pt; color: black; font-family: Arial, sans-serif; font-size: 12pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">3 </span></b><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">参与奖：</span></b><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">参与辩论即有机会获取丰厚奖品</span><span style="line-height: 19.2pt; color: black; font-family: Arial, sans-serif; font-size: 12pt;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">4 </span></b><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">幸运观众奖：</span></b><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">现场抽取高颜值呆萌小礼品</span><span style="line-height: 19.2pt; color: black; font-family: Arial, sans-serif; font-size: 12pt;"> </span></p><p class="MsoNormal" align="center" style="text-align: center;"><b><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif;">报名方式</span></b><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"> </span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">联系人</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"> ;PaddyZhou</span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">（微信）</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;"><o:p></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 19.2pt;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">1 </span><span style="font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">填写报名表（链接</span><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif; color: black;">http://form.mikecrm.com/f.php?t=l0XLa</span><span style="color: black; font-family: 微软雅黑, sans-serif; font-size: 12pt; line-height: 19.2pt;">）；</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">2 </span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">可选免费、也可赞助活动运营费，完成报名；</span><span lang="EN-US" style="line-height: 19.2pt; font-size: 12pt; font-family: Arial, sans-serif; color: black;">3 </span><span style="line-height: 19.2pt; font-size: 12pt; font-family: 微软雅黑, sans-serif; color: black;">加入辩论赛微信群</span></p><div class="MsoNormal" align="center" style="text-align: center;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;"><hr size="2" width="100%" noshade="" align="center" style="clear: both; color: rgb(62, 62, 62);"></span></div><p class="MsoNormal" align="center" style="text-align: center; line-height: 24pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-family: 微软雅黑, sans-serif; color: rgb(136, 136, 136);">欢迎关注我们的微信公众账号【北京书友会】</span><span lang="EN-US" style="font-family: Arial, sans-serif; color: rgb(136, 136, 136);"><o:p></o:p></span></p><p class="MsoNormal" align="center" style="text-align: center; line-height: 24pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-family: 微软雅黑, sans-serif; color: rgb(136, 136, 136);">让我们一起更好地品味读书，开心生活</span><span lang="EN-US" style="font-family: Arial, sans-serif; color: rgb(136, 136, 136);"><o:p></o:p></span></p><p class="MsoNormal" align="center" style="text-align: center; line-height: 24pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><span style="font-family: 微软雅黑, sans-serif; color: rgb(136, 136, 136);">连接人与人，传递温度</span></p><p></p> 联系人 PaddyZhou（微信）1 填写报名表（链接http://form.mikecrm.com/f.php?t=l0XLa）；2 可选免费、也可赞助活动运营费，完成报名；3 加入辩论赛微信群
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