这只卖1元馒头火了，8年不涨价，每年盈利2000万元
<div class="rich_media_meta_list" style="margin-bottom: 18px; line-height: 20px; font-size: 0px; position: relative; z-index: 1;"><span class="rich_media_meta rich_media_meta_text" style="margin-right: 8px; margin-bottom: 10px; display: inline-block; vertical-align: middle; font-size: 16px; color: rgb(140, 140, 140); max-width: none;">看商界</span> <a class="rich_media_meta rich_media_meta_link rich_media_meta_nickname" id="post-user" style="margin-right: 8px; margin-bottom: 10px; color: rgb(96, 127, 166); display: none; vertical-align: middle; font-size: 16px; max-width: none;">市场人</a></div><div class="rich_media_content " id="js_content" style="overflow: hidden; color: rgb(62, 62, 62); position: relative; min-height: 350px;"><blockquote style="padding-left: 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(61, 170, 214); box-sizing: border-box !important;">【<strong style="max-width: 100%; box-sizing: border-box !important;">今天我们不谈一元课，说说一元馒头。</strong>】<span style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important;">只卖1元，8年从不涨价，在一块美食林立的土地，以及物价飞涨的今天，一个普通得不能再普通的食物，如何杀出重围并且持续盈利？围绕一个馒头，完成商业生态，升级商业模式，这样的产品你可能学不会！</span></span></p></blockquote><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: right; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 12px; line-height: 16.8px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">来源：看商界（<a href="http://www.kanshengjie.com" target="_blank">www.kanshengjie.com</a>）</strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 1em; font-weight: inherit; color: rgb(32, 32, 32); line-height: 1.4; text-align: right; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 12px; box-sizing: border-box !important;"><strong style="max-width: 100%; line-height: 22.4px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">【商界】微信号：sj998_</span></strong></span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 1em; font-weight: inherit; color: rgb(32, 32, 32); line-height: 1.4; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><section donone="shifuMouseDown('shifu_t_018')" style="margin-top: 2em; padding-top: 0.5em; padding-bottom: 0.5em; max-width: 100%; font-family: inherit; font-size: 1em; font-weight: inherit; line-height: 25.6px; border-style: solid none none; border-top-width: 1px; border-top-color: rgb(204, 204, 204); text-decoration: inherit; color: rgb(166, 166, 166); box-sizing: border-box !important;"><p style="margin-top: -1.2em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; border: none; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="padding: 8px 23px; max-width: 100%; border-radius: 25px; color: rgb(255, 255, 255); font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; border-color: rgb(197, 63, 70); box-sizing: border-box !important; background-color: rgb(197, 63, 70);">馒头的营销学</span></strong></p></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">在重庆洋人街，有很多怪事。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">比如，世界最大最牛的厕所，没有收银员的小货摊，以及1元钱的美心馒头。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">黄昕是洋人街美心馒头的负责人，在她眼中，馒头有一种朴实的情结。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">个头饱满的美心馒头，长得像擀面杖，很多人叫它“擀子馒头”，每一个有35厘米左右，分量更是普通馒头的4倍。在游人如织的洋人街，总会看见排着的长长队伍，提着一大包馒头的人们。“跟重庆小面、陈麻花和合川桃片一样，美心馒头也成为重庆的美食名片。”馒头如此受欢迎，对于负责人的黄昕来说是最幸福的事情。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><div align="center"></div><p></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;">洋人街的美心“擀子馒头”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">如今的美心馒头还是小小的网红，有一帮簇拥者，在微博上搜索洋人街，几乎一半的结果会提到它。和馒头来一张合影，比一比谁的脸小，或者分食馒头秀恩爱，层出不穷的新鲜玩法，让普普通通的馒头有了新的生命。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">美心馒头的名声，渐渐地在当地家喻户晓，洋人街的人气也因此越来越大，“打的去洋人街买馒头”成为一时潮流。需求太大也成了一种烦恼，“一天卖两吨面粉，节假日还要翻倍，有时更是要24小时加工。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">一个馒头成就了整个洋人街，但背后的过程却是艰辛的。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">早在2006年，彼时的洋人街刚刚开业，交通还很不方便，游客多，商家少，配套服务完全跟不上，甚至连最基本的餐饮都无法提供。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">“解决这个问题，并打响市场，需要一款拳头产品来引导”。黄昕说，“大众都能接受的馒头成了第一选择。”但是，所有的事情都不能太表面，更不能为了做馒头而做馒头。于是从2008年开始，洋人街就着力打造“1元钱经济”，豆花、糍粑、面包和矿泉水等1元食品可谓五花八门，这些低价美食吸引了大量游客，每天销量超过8万件。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">可馒头毕竟是北方的主食，南方人吃得少，市场本身不大，“前期经营遇到了很大的困难。”这是黄昕经手以来，最难忘的一段时间。“最初美心馒头的知名度低，洋人街也是假日经济，平时人不多。”为了打开销路，引导顾客去洋人街消费，黄昕和团队做了很多努力，有一段时间，他们几乎跑遍了市区每个人多的地方，每天开车派人做地推宣传，直到天黑连路灯都关了，才收摊回家。坚持了半年，基本打开了销路，人们知道重庆有个洋人街，洋人街有个美心馒头。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">美心馒也渐渐有了自己的品牌，成为一种即食又便于携带的旅游小商品，风靡于洋人街的街头巷尾。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">“1元馒头是招牌，是洋人街食品线的引导者，更是洋人街的缩影。”黄昕回答。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><section donone="shifuMouseDown('shifu_t_018')" style="margin-top: 2em; padding-top: 0.5em; padding-bottom: 0.5em; max-width: 100%; font-family: inherit; font-size: 1em; font-weight: inherit; line-height: 25.6px; border-style: solid none none; border-top-width: 1px; border-top-color: rgb(204, 204, 204); text-decoration: inherit; color: rgb(166, 166, 166); box-sizing: border-box !important;"><p style="margin-top: -1.2em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; border: none; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="padding: 8px 23px; max-width: 100%; border-radius: 25px; color: rgb(255, 255, 255); font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; border-color: rgb(197, 63, 70); box-sizing: border-box !important; background-color: rgb(197, 63, 70);">馒头的经济学</span></strong></p></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">依靠“1元策略”，美心馒头的销量很好，但是一个更严重的问题却浮出水面。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">随着原材料涨价，馒头的成本不断增加，1元的馒头很快出现亏损。“2008年50元一袋面粉，一个馒头还能盈利几角钱，现在涨到100元一袋，馒头的成本也达到1.5元。”摆在黄昕面前的似乎只有两条路：要么馒头涨价，要么分量减少。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">为了此事，美心集团董事长夏明宪专门组织开了一场会议，他甚至拍着桌子说道：“美心馒头打死也不涨价，不减量！”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">同时，外界也不断发出质疑声。“打死不涨价的馒头到底能够撑多久？”“发生通货膨胀，老板能顶得住吗？”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">面对内部和外部的压力，美心馒头团队意识到，没有商业化的逻辑，馒头根本不能持续地走下去。“卖得越多亏得越多，不能搬起石头砸自己的脚。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">有没有一个办法，既不用涨价减量，又能持续发展？黄昕慢慢发现，美心馒头其实带来了巨大的人流，但是却没有好好利用。“把顾客、馒头和其他食品捆绑在一起，通过馒头带来顾客，然后从其他食品上盈利。”黄昕说道，“虽然馒头卖一个亏一个，但是围绕馒头的衍生产品利润填补了一元馒头的亏损。”由于销量大，所以原材料消耗大，因此进货价格比市场低，再加上美心馒头周边，有了酸辣粉、香辣豆干以及各种伴饮的摊位，已经形成一个食品生态。在粉丝经济大行其道的今天，这招具有互联网思维的方法，不仅让馒头生存下去，反而赚到更多的钱。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">现在美心馒头团队不担心馒头卖得越多亏得越多，反而是1元的馒头卖断货最让她头疼。“美心1元馒头的招牌不能砸，如果1元钱馒头断货了，只卖两元钱的面包，顾客会怀疑1元馒头只是噱头，我们是欺骗顾客。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">馒头卖得好，市场上也纷纷出现山寨品。有商家模仿美心馒头，外形上如出一辙，价格上也打出“只卖1元”，但是根本上没有洋人街美心馒头的生态模式，单一的产品很快承受不了持续的亏损，只好把分量减小一点。“减少了分量就明显不是美心馒头，还不如去洋人街卖。”销量小了，产品积压，造成口感很不新鲜，最后这些“山寨店”基本都关门了。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">在在重庆涪陵区蔺市镇美心红酒小镇，美心集团也照搬洋人街的模式，在当地开发了美心馒头，因为比市场价格低，这里发生了一个有趣的现象。“一些人专门来批发美心馒头，然后把一个美心馒头切成几个，再转手以1元一个的价格卖出去。”这种倒卖的生意，让美心馒头的团队也很无奈，“这没有违反游戏规则，的确也是美心的馒头，打假怎么打。”美心馒头成了当地的馒头工厂，也成了一条美食风景线。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">没有组合拳的产品和规模化的生态，美心馒头的特殊商业模式很难复制，这已经形成洋人街独有的馒头经济现象。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><div align="center"></div><p></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;">排队已经成为美心馒头的一道风景</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><section donone="shifuMouseDown('shifu_t_018')" style="margin-top: 2em; padding-top: 0.5em; padding-bottom: 0.5em; max-width: 100%; font-family: inherit; font-size: 1em; font-weight: inherit; line-height: 25.6px; border-style: solid none none; border-top-width: 1px; border-top-color: rgb(204, 204, 204); text-decoration: inherit; color: rgb(166, 166, 166); box-sizing: border-box !important;"><p style="margin-top: -1.2em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; border: none; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="padding: 8px 23px; max-width: 100%; border-radius: 25px; color: rgb(255, 255, 255); font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; border-color: rgb(197, 63, 70); box-sizing: border-box !important; background-color: rgb(197, 63, 70);">馒头的工匠学</span></strong></p></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box; font-weight: 700; color: rgb(178, 34, 34); font-size: 15px;"></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">最早的时候，美心馒头的生产线只有一条，还是在一个破旧的茅草房，由于供不应求，现在已经增加至三条生产线。站在重新装潢的店面外，通过透明的橱窗玻璃，可以看见整个馒头的加工过程。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">从一把面粉到最后的成品，为了做好一个馒头，八年如一日，对于这份工作，黄昕和她的团队从未间断，也从不埋怨。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">因为热爱，所以追求。经过不停地改良，美心馒头渐渐形成了自己的一套科学。“同家里面的手工馒头相比，我们的讲究更多，比如和面精度就必须达到规定程度才行。”原材料和辅料都是标准化机器生产，而这整套机器也是通过美心馒头的实际情况组装改良的。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">在不同的季节，因为温度和湿度的变化，面粉在醒发的时候也会有差异。“有一次，供应商的面粉用手工做出来没有问题，但是用机器做出来，打开蒸炉的时候，本来看起很饱满的馒头瞬间就缩紧了。”对于这种不合格的产品，黄昕表示不会二次加工再卖给顾客。“洋人街有鱼塘，这种产品会做成喂鱼的饲料，馒头做不好是技术问题，缺斤少两是人品问题。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">因为馒头的特殊性，保质期不会很长，追求新鲜度的美心馒头，更不会委曲求全的添加防腐剂，甚至做成半成品，物流运输半径和范围的缩小，让它的电商化之路根本走不通。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><div align="center"></div><p></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; line-height: 1.75em; box-sizing: border-box !important;">美心馒头加工处</span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><div align="center"></div><p></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;">一元投币箱</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-weight: 700; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">现在，围绕美心馒头的洋人街食品线，员工已经超过一百人。“新员工需要组织专门的馒头培训，老员工也有定期考核，公司还派人去北上广和日本学习先进的食品机械和管理。”既是为了一个馒头，也是为了一份工匠精神。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">“有时候你会看见开豪车来购买的人，也会看见很多社会底层只为填饱肚子的人，美心馒头在他们面前没有贫富之分。”这种善的商业逻辑和价值，也成就了一项民生工程。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">在进驻洋人街之前，美心馒头在海峡路有过一个老店。提起这件往事，黄昕至今还很感慨：“经常可以看见一对做环卫工作的老夫妻，当时我们有两块钱免费劵的活动，你可以看见他们每天都来排队领受，一个馒头加一杯玉米羹，这就是他们的生活。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">美心馒头除了对老百姓的生活有利之外，对于抑制洋人街的物价也有很大的作用。洋人街里面也有其他外来的经营户，但是都是捆绑在洋人街做生意，美心馒头起到了平抑价格的作用，欺客宰客，漫天要价，这种现象在洋人街几乎很少发生。“老百姓一提到洋人街，都是竖起大拇指。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">因为雇佣收银员的成本高，在每个美心馒头的售卖点，都安放得有一个一米多高的投币箱，顾客自己投币，因为零钱太多，每天还要安排人来数钱。“今年过年期间，6天卖了100万元，七十多袋装零钱的编织袋，堆了半间屋。”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;">2015年，美心馒头的销售额超过2000万元，相比挣钱，更大的价值是带来了海量的人流量，把洋人街打造成了重庆著名景区。黄昕已经记不起来自己卖了多少馒头，摸了摸头笑着说：“1亿个肯定有了！”</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><section class="yead_editor" label="Copyright © 2015 Yead All Rights Reserved." style="margin: 5px auto; max-width: 100%; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: none; text-align: center; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"></p><div align="center"></div><p></p></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p></div><p></p>
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