1个微信策划，增粉4394个，获取资源339个
<p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">随着移动互联网时代的不断推进，特别是微信带来的快速迭代技术革命，更是引领着人们生活和习惯本质上的改变。微信已逐步取代报纸、电视等媒体，成为人们获取消息的重要途径，而在教育培训行业的市场招生进程中，微信也发挥着不可替代的作用！</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">然而，在用微信获取客户的问题上，很多教育培训企业并未获得实质性的成效，是什么原因呢？接下来本人根据自己</span><span style="max-width: 100%; box-sizing: border-box !important;">6</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">年教育培训行业市场营销实战经验，跟大家分享一个最近操作的微信营销案例，希望对各位教育培训行业同仁走出微信营销困境有所帮助！</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">1</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个微信活动，增粉</span><span style="max-width: 100%; box-sizing: border-box !important;">4394</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，获取资源</span><span style="max-width: 100%; box-sizing: border-box !important;">339</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个！是这样做到的！</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">先给大家看一组数据：图一至图三是</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">1</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日至</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">20</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日的数据，粉丝数从</span><span style="max-width: 100%; box-sizing: border-box !important;">686</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个增长到</span><span style="max-width: 100%; box-sizing: border-box !important;">5080</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，</span><span style="max-width: 100%; box-sizing: border-box !important;">20</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">天的时间，粉丝净增长</span><span style="max-width: 100%; box-sizing: border-box !important;">4394</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，其中在内容发布的当天，增长粉丝</span><span style="max-width: 100%; box-sizing: border-box !important;">1152</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，随后进入春节，在</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">17</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日发布了第二篇文章，</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">17-19</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日增长粉丝</span><span style="max-width: 100%; box-sizing: border-box !important;">1075</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">20</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日当天达到峰值，单日增长</span><span style="max-width: 100%; box-sizing: border-box !important;">3273</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，增长的</span><span style="max-width: 100%; box-sizing: border-box !important;">4394</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个粉丝，</span><span style="max-width: 100%; box-sizing: border-box !important;">80%</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">为深圳本地高中学生及其家长。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"> </p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">其中，在内容发布当天的</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">1</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日，阅读人数达</span><span style="max-width: 100%; box-sizing: border-box !important;">5673</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人，阅读次数</span><span style="max-width: 100%; box-sizing: border-box !important;">10209</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">次。在</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">17-19</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日，阅读人数和阅读次数再次爆发，分别达</span><span style="max-width: 100%; box-sizing: border-box !important;">3970</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人和</span><span style="max-width: 100%; box-sizing: border-box !important;">7399</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">次。</span><span style="max-width: 100%; box-sizing: border-box !important;">2</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">月</span><span style="max-width: 100%; box-sizing: border-box !important;">20</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">日，阅读人数和阅读次数达到峰值，为</span><span style="max-width: 100%; box-sizing: border-box !important;">5282</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人和</span><span style="max-width: 100%; box-sizing: border-box !important;">11541</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">次。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">之所以能够在增粉异常困难的现今取得如此成效，主要归结为三点：</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><ul class=" list-paddingleft-2" style="padding-left: 30px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">活动定位准</span></strong></p></li></ul><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">由于本人供职于留学机构，在资源获取如此困难的今天，活动在策划之初就定位为增加本地精准粉丝和获取本地初高中学生及家长资源，而后根据定位，最终确定发起</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">“深圳</span><span style="max-width: 100%; box-sizing: border-box !important;">XX</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">校园”投票活动。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><ul class=" list-paddingleft-2" style="padding-left: 30px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">发布通道顺</span></strong></p></li></ul><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">活动定位以后，就开始确定发布通道。首先，在校园的选择上，会借助线下渠道力量，提前联系社团同学，由社团推荐本校参与评选，而最终脱颖而出的学校，全部奖励都会给到该校推荐社团，如此则可调动社团参与的积极性。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">确定参选学校就成功了一半！而后选择发布平台，如用公司官方微信推送，则易陷入自嗨的境地，最后选择借助本地留学公益微信公众号“深圳留学圈”进行推送，以第三方发起的名义举办此次活动。推送出来以后，私信各校社团负责人发动投票。由于公众号本身粉丝只有</span><span style="max-width: 100%; box-sizing: border-box !important;">686</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">个，加上公众号打开率低，所以扩散以朋友圈为主要阵地。</span><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><ul class=" list-paddingleft-2" style="padding-left: 30px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">用户体验好</span></strong></p></li></ul><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">当然，除了考虑自己，更多的得考虑要客户体验。要确保客户体验好，就得从人性的特点出发，即图方便和要福利。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">针对图方便，我们需要做的是让客户用最少的步骤完成投票，所以在投票方式上，直接选择用微信平台自带投票系统，客户直接看完内容就可以在当前页面投票。为了能够达到增粉的效果，所有参与投票的客户均要关注微信公众号“深圳留学圈”，当然，在这个过程当中，有不少的损耗，内容阅读人数达</span><span style="max-width: 100%; box-sizing: border-box !important;">13388</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人，参与投票人数为</span><span style="max-width: 100%; box-sizing: border-box !important;">5913</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">户，转化率为</span><span style="max-width: 100%; box-sizing: border-box !important;">44.2%</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">。</span><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">在要福利这个问题上，实际上就是参与投票者能够获得的好处。这也是二次传播的关键点，只有人人获益，才能产生口口相传的效果。所有参与投票的粉丝均可领取全民福利手机话费，再可以自主选择是否需要领取专属福利。专属福利中融入笔者公司主营业务内容，由此在大数据中甄别出精准意向客户。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">以上三点也是微信营销当中最需要关注的几个问题，大家仔细回忆下自己参加过的微信营销大湿讲的内容，看看是不是主要讲的就是这三点？当这三点做到位了，效果也就可想而知了。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">通过整体的策划和扩散，最后获得的成效是：阅读人数</span><span style="max-width: 100%; box-sizing: border-box !important;">13388</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人，参与投票人数</span><span style="max-width: 100%; box-sizing: border-box !important;">5913</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人，净增关注数</span><span style="max-width: 100%; box-sizing: border-box !important;">4394</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人，领取福利人数</span><span style="max-width: 100%; box-sizing: border-box !important;">339</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人（均为深圳本地初高中学生及家长），领取专属福利</span><span style="max-width: 100%; box-sizing: border-box !important;">132</span><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">人（即精准意向客户数）。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> </span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; box-sizing: border-box !important;">如下是数据截图：</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 32px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;">目前大多数教育培训行业对于微信营销还是抱着试一试的态度，其实里面的潜力是非常大的，这也是企业降低资源单体成本行之有效的方法。因为此次活动，除了所有资源获取的成本是</span><span style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important;">0</span><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;">以外，还为公司创造了数千元的营收！至于为什么能够达到这个效果，大家可以关注“深圳留学圈”微信，仔细分析下行文内容，或者直接加本人微信：</span><span style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important;">254005765</span><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;">沟通交流。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 2em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;">（作者：半醒人，</span><span style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important;">6</span><span style="max-width: 100%; line-height: 1.6; font-family: 宋体; box-sizing: border-box !important;">年教育培训行业市场营销从业者，运营行业微信公众号：出国留学大百科、深圳留学圈）</span></span></strong></p><p></p> 好文章，内容一气呵成.禁止此消息：nolinkok@163.com钢筋网 http://www.zhongguogangjinwang.com 好文章，内容文笔犀利.禁止此消息：nolinkok@163.com
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