【招生续班】新年红包——维护老生，引流新生
<p class="MsoNormal"><span style="font-family: 宋体; font-size: 14pt; line-height: 1.5;">花较少的钱，既维护了老生客户关系，又获得新生上门咨询量？</span></p><p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新年招生续班干货方案第一炮【新年红包】，小易手把手教你如何做！</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新春佳节期间每个孩子都希望获得长辈的祝福，作为家长，拜年、会亲、访友互送红包给孩子是少不了的。据此，小易为校长君您设计了该活动方案，简单、宜行、低价、高效。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-hansi-font-family:Calibri">定制红包</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">准备好学校</span><span lang="EN-US" style="font-size:14.0pt">logo</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">和学校名称，微信公众号二维码，活动详情介绍文字材料即可。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">样例如下</span><span style="font-size:14.0pt;font-family:宋体">▼<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">图片来源自</span><span lang="EN-US" style="font-size:14.0pt">X</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">宝抠图，小易已经卧底调查过了，</span><span lang="EN-US" style="font-size:14.0pt">2000</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个定制红包费用在每个</span><span lang="EN-US" style="font-size:14.0pt">0.2</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">元—</span><span lang="EN-US" style="font-size:14.0pt">0.4</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">元不等，若是定制更多数量，单价可以更低。校长君可以上</span><span lang="EN-US" style="font-size:14.0pt">X</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">宝多调查几家，选取质优价廉又好看的来。需要注意的是大商家一般</span><span lang="EN-US" style="font-size:14.0pt">3-5</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">天便可以包邮送到，小商家的可能需要</span><span lang="EN-US" style="font-size:14.0pt">10</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">天左右了。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">定制红包为了不影响美观，可以选择在正面只添加学校</span><span lang="EN-US" style="font-size:14.0pt">logo</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">和名称即可，其他附加信息（活动介绍、二维码）印制在背面即可，因为无论红包塞钱进去还是收红包者拆包都需要从背面打开，文案信息和二维码基本不会错过的。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-hansi-font-family:Calibri">背面材料</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">红包背面材料一定要简单明了，具备瞬间抓住眼球，引导从而让老生、潜在学生及其家长扫描二维码，扫码后显示信息可以是学校微信公众平台，或者学校某项活动详情介绍（例如到校领取密卷、押题试卷、状元笔记、玩具等等），学校购课代金券</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">优惠券</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">体验券领券。该步操作让其关注学校微信公众平台，或者导流潜在客户上门咨询。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">样例如下</span><span style="font-size:14.0pt;font-family:宋体">▼<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">有心的校长君读到此住，一定还有更多的方法向接入此处，例如将背面语句设置为扫码领取微信红包，扫码抽取微信红包！通过扫码的动作将其引流至公众号，通过公众号推图文、菜单按钮等方式将客户带入微信群、咨询师微信号、交互式游戏（大转盘、刮刮乐等）等等，交互式游戏还可以分享转发至朋友圈，让其身边的人也可以参加，校长君可以在此处脑洞大开一下。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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1.0gd;mso-para-margin-left:0cm"><span lang="EN-US" style="font-size:14.0pt;
color:red">0.5</span><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:
Calibri;mso-hansi-font-family:Calibri;color:red">元，加一个粉</span><span lang="EN-US" style="font-size:14.0pt;color:red">+</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;
color:red">一个咨询客户</span><span lang="EN-US" style="font-size:14.0pt;color:red">+</span><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri;color:red">倍增客户（交互式游戏带来）</span><span lang="EN-US" style="font-size:14.0pt;color:red"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">小易微信</span><span lang="EN-US" style="font-size:14.0pt"> <b><span style="color:red">vlife001</span></b> </span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">欢迎校长君勾搭交流</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-hansi-font-family:Calibri">活动推广</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">小易已卧底咨询过，上千定制的话可以多要一些红包塑料分装袋，校长君可以将定制红包每</span><span lang="EN-US" style="font-size:14.0pt">6</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个或</span><span lang="EN-US" style="font-size:14.0pt">10</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个装袋，也可在红包分装袋夹一张彩页亦可。活动推广方式可以采取线上</span><span lang="EN-US" style="font-size:14.0pt">+</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线下同步推广的方式。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线上推广：通过微信公众平台推送图文、微网站轮播图、微信群等在线渠道告知老生家长及已关注微信公众平台的潜在客户，到校领取定制红包</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新春礼包（定制春联、福字、窗贴等）。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
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1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线下推广：校门口、小区门口分发定制红包，每个潜在客户家长分发一份，家长一看红包也就容易接收了，更不会随意丢弃的。分发红包时可引导潜在客户现场报名咨询，参与报名咨询的家长还可赠送一套新春礼包。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p><p></p> 红包里面放金额多少了？
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