干货 | 手把手带你重新认识教育行业微信运营
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<p></p><div><section class="135editor" style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="85454"><section style="line-height: 24px; font-size: 15px; display: inline-block; max-width: 100%; box-sizing: border-box !important;"><section style="max-width: 100%; box-sizing: border-box !important;"><section style="border: 0px solid rgb(142, 201, 101); border-image: none; width: 6em; height: 6em; text-align: center; color: rgb(142, 201, 101); font-family: inherit; font-size: 1.6em; font-weight: inherit; text-decoration: inherit; vertical-align: top; display: inline-block; max-width: 100%; box-sizing: border-box !important;" data-width="6em"></section></section><section style="border-color: rgb(142, 201, 101); margin: -4em 0em 1em 4em; color: rgb(255, 255, 255); font-family: inherit; font-size: 1.2em; text-decoration: inherit; float: left; z-index: -1; max-width: 100%; box-sizing: border-box !important; background-color: rgb(245, 236, 237);"><h2 style="height: 32px; color: rgb(62, 62, 62); line-height: 18px; font-size: 12px; margin-top: 8px; border-bottom-color: rgb(227, 227, 227); border-bottom-width: 1px; border-bottom-style: solid; max-width: 100%; box-sizing: border-box !important;"><strong style="border-color: rgb(200, 200, 200); text-align: right; color: rgb(0, 0, 0); line-height: 28px; padding-right: 2px; padding-bottom: 3px; padding-left: 2px; font-size: 16px; border-bottom-width: 2px; border-bottom-style: solid; float: right; display: block; max-width: 100%; box-sizing: border-box !important;"><span class="135brush" style="color: rgb(191, 191, 191); max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">郑好 Tristy</span></strong></h2><section class="135brush" style="margin: 30px 10px; text-align: justify; padding-right: 10px; padding-left: 10px; font-family: inherit; vertical-align: top; float: left; display: inline-block; max-width: 100%; box-sizing: border-box !important;" data-style="color: rgb(165, 165, 165); box-sizing: border-box; padding: 0px; margin: 0px; font-size: 14px;"><p style="color: rgb(165, 165, 165); clear: both; font-size: 14px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(165, 165, 165); line-height: 1.5em; clear: both; font-size: 14px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">跟谁学用户运营经理，<span style="line-height: 1.5em; font-family: inherit; font-weight: inherit; text-decoration: inherit; max-width: 100%; box-sizing: border-box !important;">青藤社教育领袖联盟幕后拍砖女王。</span></p><p style="color: rgb(165, 165, 165); clear: both; font-size: 14px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(165, 165, 165); line-height: 1.5em; clear: both; font-size: 14px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">留英管理学硕士，归国后就职于北京某教育集团。<span style="font-family: inherit; font-weight: inherit; text-decoration: inherit; max-width: 100%; box-sizing: border-box !important;">2013年夏，</span><span style="line-height: 22.38px; font-family: inherit; font-weight: inherit; text-decoration: inherit; max-width: 100%; box-sizing: border-box !important;">担任集团网络营销中心负责人工作，参与部门前期</span><span style="font-family: inherit; font-weight: inherit; text-decoration: inherit; max-width: 100%; box-sizing: border-box !important;">筹备，创设具有集团特色的网络营销工作体系。带领10名同事，利用多种社会化媒体工具树立集团网络形象，搭建家校沟通平台，促进招生转化，实现线上线下的互动及转化。</span></p></section></section></section></section><section class="135editor" style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="23"><section class="135brush" style="padding: 15px 20px 15px 45px; outline: 0px; border: 0px currentColor; border-image: none; line-height: 22.39px; font-size: 14px; margin-top: 10px; margin-bottom: 10px; vertical-align: baseline; max-width: 100%;" <p=""><span style="font-size: 16px; max-width: 100%; box-sizing: border-box !important;">不知不觉，也做了几年新媒体了。不得不说，微信绝对是覆盖率最高、性价比最好的工具没有之一。</span><p></p><p style="color: inherit; line-height: 1.5em; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: inherit; line-height: 1.5em; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-size: 16px; max-width: 100%; box-sizing: border-box !important;">今天，就来和大家分享一下我在<span style="color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">微信运营</strong></span>方面的一些小小心得吧，希望能给刚刚入门的小白一点儿帮助</span><span style="font-size: 16px; max-width: 100%; box-sizing: border-box !important;">。</span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="59692"><section style="line-height: 20px; margin-top: 15px; max-width: 100%; box-sizing: border-box !important; -webkit-box-reflect: below 0px -webkit-gradient(linear, 0% 0%, 0% 100%, from(transparent), color-stop(0.2, transparent), to(rgba(250, 250, 250, 0.298039)));"><p style="text-align: center; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; font-size: 30px; max-width: 100%; box-sizing: border-box !important;"><strong class="135brush" style="max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">运营模式</strong></span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>对于一般机构来讲，我会比较推荐<span style="color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">“微信1+1+1”</strong></span>模式。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='text-align: center; color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(127, 127, 127); line-height: 24px; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">好啦好啦~ 我知道服务号有多牛，可以延伸好多好多功能，也知道可以细分出好多好多公众号（服务+订阅），特别是官号和马甲那天衣无缝的配合简直完美。但是，咱今天先说说最基础的好嘛~~ 选择外包托管的。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>运营模式，简单来说，可以用两 "ju" 概括：</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;">❶ 数"ju"</span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>根据腾讯发布 2015 微信用户数据报告：</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="max-width: 100%; box-sizing: border-box !important;">① 截止今年第一季度末，微信每月活跃用户已达到 5.49 亿，各品牌的微信公众账号总数已经超过 800 万个。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;">② 25% 的微信用户每天打开微信超过 30 次。55.2% 的微信用户每天打开微信超过 10 次。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;">③ 公众号是微信的主要服务之一，近 80% 用户关注微信公众号。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;">④ 企业和媒体的公众账号是用户主要关注的对象，比例高达 73.4%。<br style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;">⑤ 用户关注公众号主要目的是获取资讯 41.1%，其次是方便生活的 36.9% 和学习知识的 13.7%。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;">❷ 工"ju"</span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>正如前文所讲，我会比较推荐“<span style="color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">订阅号+个人号+微信群</strong></span>”海陆空配合作战，相互推送，相互导流，螺旋提升。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;">✔</span> 订阅号</strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="text-align: justify; line-height: 24px; font-family: Times; max-width: 100%; box-sizing: border-box !important;">综上所述，微信对企业来说</span><span style="text-align: justify; color: rgb(247, 150, 70); line-height: 24px; font-family: Times; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">非常重要、非常必要！要！！要！！！</strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="text-align: justify; color: rgb(247, 150, 70); line-height: 24px; font-family: Times; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>如果一定要把订阅号加上一个限定，我想应该是——<span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">请认证！</strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;">✔ </span>个人号</strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;">几乎所有的企业都会要求员工关注自己的订阅号并积极转发内容到朋友圈，以为这样就会引起广泛地关注和热烈地传播。</span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>这是在<span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">透支员工人脉</strong></span>！大量的垃圾信息淹没了朋友间的信任关系，把哥们弟兄变成了商业伙伴。发现了没有？你的朋友已经悄悄地屏蔽了你，不是因为你太丑、而是因为你太烦~！</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>所以，我们倒不如开通<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box !important;">官方个人号<span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;"></span></span></strong><span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（非官方个人号在此不做延伸，你懂得）</span>，将订阅号里的人导流到个人号中，以CEO的形象做客服的事，是不是比订阅号后台回复更<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;">有温度、有人情味</span></strong>呢？在朋友圈里发广告的时候也显得特别的<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;">名正言顺、理所应当</span></strong>呢~</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 24px; max-width: 100%; box-sizing: border-box !important;">✔</span> 微信群</strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>有了个人号之后，我们就可以搭建机构的微信群了。个人号作为群主，把每个班的家长<span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（或学员）</span>都汇聚在一起，适当加入任课老师或者校方员工，方便交流沟通的同时，也为公众账号搭建了<span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">传播渠道</strong></span>。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>平时在群里做好关系维护，偶尔推送一些图文或者发布一些续费信息的时候就会轻松很多<span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（可搭配红包）</span>。当然，把这些家长<span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（学员）</span>聚在一起也会有一定的风险<span style="line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;">，但为了证明我推荐的“</span><span style="color: rgb(255, 0, 0); line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">1+1+1模式</strong></span><span style="line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;">”是非常正确的，我是不会承认的。</span></p><p style='text-align: center; color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.5em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="59692"><section style="line-height: 20px; margin-top: 15px; max-width: 100%; box-sizing: border-box !important; -webkit-box-reflect: below 0px -webkit-gradient(linear, 0% 0%, 0% 100%, from(transparent), color-stop(0.2, transparent), to(rgba(250, 250, 250, 0.298039)));"><p style="text-align: center; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; font-size: 30px; max-width: 100%; box-sizing: border-box !important;"><strong class="135brush" style="max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">团队架构</strong></span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>具体得看学校的规模了，小机构1~2个人的也有，我之前的配置是10来个人，专业的记者、专业的设计、专业的拍摄以及各分支机构公众号运营人员，工作有条不紊，妥妥哒<img style="border: currentColor; border-image: none; width: 25px !important; height: 25px !important; visibility: visible !important; max-width: 100%; box-sizing: border-box !important;" src="data:image/png;base64,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" _width="auto" data-w="25" data-ratio="1" data-src="http://mmbiz.qpic.cn/mmbiz/cEJMLSXpYDBZEAEENuKiaw0JvlU0Am5nzemKNWfFWjTDceIyDbwRjywmHeLAyo0VZngDc3JLu6qBCcxl12r7CmQ/0?wx_fmt=gif">。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; clear: both; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"></p><div align="center"></div><br><p></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>对于教培行业来说，完整的微信运营部门<span style="color: rgb(127, 127, 127); font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（或者新媒体、网络营销）</span>呢，应该至少由这几个岗位组成。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;">❶ 负责人</span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>和其他部门负责人一样至关重要：对学校来讲，是整个组织结构的一部分，起到承上启下的作用；<span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">对上，勤汇报，多夸耀；对下，画大饼，安民心。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">咳咳，之前这是乱入的什么鬼？负责人还是很重要的啦，定战略，带队伍，沟通协调，承担责任，一个也不能少。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">❷ <span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">教师</span></strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">大多数的家长都会把微信当成客服，所以，就需要我们的运营人员第一时间做出反应。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">“学费多少？” “师资水平怎么样？” “能参观学校么？” <span style="line-height: 25.6px; max-width: 100%; box-sizing: border-box !important;">“孩子多大能学英语？” </span>“孩子爱说脏话、骂人怎么办？” ...... 这些都是我在工作过程中遇到的来自家长的问题，这时候运营人员就要很耐心，很详细的为家长解答。如果你只甩出一句：“请您拨打热线电话400XXXXXXX”，家长就会秒回：</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">另外，特别需要注意的一点就是，在回复的时候，你的角色就不是自己了，因为家长看到的是官方名称和头像<span style="color: rgb(127, 127, 127); line-height: inherit; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">（包括订阅号和个人号）</span>，可以拟人可以卖萌，但所有的措辞必须非常谨慎，如果因为表达不当产生歧义，后果可能是非常严重的。</span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">❸ 文案</strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>一句话说明就是：<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(247, 150, 70); max-width: 100%; box-sizing: border-box !important;">拒绝高冷自HIGH</span></strong>，文案必须有效地影响家长的感受。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>如果真的找不到好文案，就让员工写写简单的文章吧，把重要的留给公关公司，他们天天做这个，痛点一抓一个准，资源一抓一大把。需要注意的是，一定要把自己学校的特色和他们说清楚，否则写出来的东西别人也适用，那就不好玩了。最重要的一点：注意节操。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">❹ 设计</strong></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>虽然不是必须品，但绝对是加分项。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>从多图文整体的连贯性、协调性，到单图文封面的设计感，设计师的一双生花妙手总能bling一下打造出国际大牌的即视感。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>另外，图片的美化什么的也是一碟小菜，闰土一秒变明星哦~</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>当然啦，也要提醒一点，合适的设计师真的不好找。一方面<span style="line-height: 25.6px; max-width: 100%; box-sizing: border-box !important;">，审美水平真的是硬伤~ 另一方便，</span>大部分人总脚着自己是艺术家，不肯修改心中的“完美”，但是你们要知道家长才是甲方好嘛~！</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="59692"><section style="line-height: 20px; margin-top: 15px; max-width: 100%; box-sizing: border-box !important; -webkit-box-reflect: below 0px -webkit-gradient(linear, 0% 0%, 0% 100%, from(transparent), color-stop(0.2, transparent), to(rgba(250, 250, 250, 0.298039)));"><p style="text-align: center; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; font-size: 30px; max-width: 100%; box-sizing: border-box !important;"><strong class="135brush" style="max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">运营误区</strong></span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.6em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;">❶ 重粉丝数量忽视粉丝质量</span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>几乎所有领导都会把关注人数作为KPI来衡量微信做的好不好。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>但是请注意，关注人数对公众账号有什么价值呢？他们是不会每天盯着你的微信号等着看消息的。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>喏，大多数的人都是从朋友圈里看内容哒~ 再想想你自己的阅读习惯，关注了200多个公众账号，真正会点开去看的又有多少呢？？</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>所以，我们发现，关注人数的质量比数量重要的多，并且要求我们要<span style="max-width: 100%; box-sizing: border-box !important;">生产更多受众愿意分享和转发的优质内容，也就是说：</span><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(255, 0, 0); line-height: inherit; max-width: 100%; box-sizing: border-box !important;">精准的受众，<span style="line-height: 25.6px; max-width: 100%; box-sizing: border-box !important;">高质的内容</span>是微信运营的重中之<strong style="line-height: 24px; white-space: normal; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">重</span></strong><strong style="line-height: 24px; white-space: normal; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">重</span></strong><strong style="line-height: 24px; white-space: normal; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">重</span></strong></span></strong><span style="line-height: inherit; max-width: 100%; box-sizing: border-box !important;">。</span></p><p style="color: rgb(62, 62, 62); line-height: 1.6em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.6em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 25.59px; max-width: 100%; box-sizing: border-box !important;">❷ </span>内容一定要原创</span></strong></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">之前见过好多“微信运营秘笈”都提到说“内容一定要原创”。我却不以为然，大家看看朋友圈里那些转的很火的图文，有多少是原创的？</p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">看，这篇文章倒是原创的，我辛辛苦苦打了好久的字，做了好久的图，排了好久的版，点击量才多少？</p><p style="text-align: center; color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">另外，对于教培机构、特别是中小机构来讲，<span style="line-height: 26.18px; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;">我们的重点在于怎么做好教育，并不在于创作10w+的原创文章！不要搞错重点好不好！</span></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6em; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6em; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;">所以运营人员首先应该明确<span style="color: rgb(247, 150, 70); line-height: 1.6em; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">公众号定位</strong></span>，针对<span style="color: rgb(247, 150, 70); line-height: 1.6em; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">目标人群</strong></span>，努力做匹配自身能力的<span style="color: rgb(247, 150, 70); line-height: 1.6em; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">内容</strong></span>。</span><span style="line-height: 26.18px; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;">当然偶尔也要搞搞原创啦。</span></p><p style="color: rgb(62, 62, 62); line-height: 1.6em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.6em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 25.59px; max-width: 100%; box-sizing: border-box !important;">❸ </span>盲目借势营销</span></strong></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">但凡有点新闻、热点，就“忽悠”一下冒出各种所谓的文案。我知~道~ 借势营销成本低、有卖点，还能刷刷存在感。但是，总览每次的借势营销我们可以看出，鸡肋总比经典多的多的多的多的多......</p><p style="text-align: center; color: rgb(62, 62, 62); line-height: 1.5em; clear: both; font-family: 微软雅黑; font-size: 16.36px; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'>无论我们采取哪种营销手段，最终都要回归于对自身产品和品牌的深度研究当中，只有将自身产品卖点和品牌故事不断进行提炼并熟念于心，才有可能<span style="color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">将产品或品牌的精髓真正传递给受众</strong></span>。而如果太关注外界事件对于自己的帮助，而不是从自身产品或品牌中寻找亮点，那无疑是本末倒置。</p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><section style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="85518"><section style="max-width: 100%; box-sizing: border-box !important;"><section style="max-width: 100%; box-sizing: border-box !important;"><section class="135editor" style="border: 0px currentColor; border-image: none; max-width: 100%; box-sizing: border-box !important;" data-id="59692"><section style="line-height: 20px; margin-top: 15px; max-width: 100%; box-sizing: border-box !important; -webkit-box-reflect: below 0px -webkit-gradient(linear, 0% 0%, 0% 100%, from(transparent), color-stop(0.2, transparent), to(rgba(250, 250, 250, 0.298039)));"><p style="text-align: center; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; font-size: 30px; max-width: 100%; box-sizing: border-box !important;"><strong class="135brush" style="max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">图片美化工具</strong></span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style="clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p></section></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="color: rgb(128, 100, 162); line-height: 22.39px; font-family: arial, helvetica, sans-serif; max-width: 100%; box-sizing: border-box !important;">美图秀秀 </strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(127, 127, 127); line-height: 1.5em; font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(127, 127, 127); line-height: 1.5em; font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">有人一定会说，俺们那嘎只用PS！好啦好啦~ 你专业好不好？前文我们已经说过啦，要专业就请个设计嘛~ </span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.5em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 24px; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">不得不说美图秀秀简直是太强大啦~ 满足你对图片的所有需求有木有？</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p><section style='color: rgb(62, 62, 62); line-height: 22.72px; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;' data-id="85518" data-custom="rgb(166, 91, 203)" data-color="rgb(166, 91, 203)"><section style="max-width: 100%; box-sizing: border-box !important;"><section style="max-width: 100%; box-sizing: border-box !important;"><section class="135editor" style="border: 0px currentColor; border-image: none; max-width: 100%; box-sizing: border-box !important;" data-id="59692"><section style="line-height: 20px; margin-top: 15px; max-width: 100%; box-sizing: border-box !important; -webkit-box-reflect: below 0px -webkit-gradient(linear, 0% 0%, 0% 100%, from(transparent), color-stop(0.2, transparent), to(rgba(250, 250, 250, 0.298039)));"><p style="text-align: center; clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; font-size: 30px; max-width: 100%; box-sizing: border-box !important;"><strong class="135brush" style="max-width: 100%; box-sizing: border-box !important;" data-brushtype="text">图文排版工具</strong></span></p></section><section style="width: 0px; height: 0px; clear: both; max-width: 100%; box-sizing: border-box !important;" data-width="0px"></section></section><p style="clear: both; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p></section></section></section><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); line-height: 22.39px; font-family: arial, helvetica, sans-serif; max-width: 100%; box-sizing: border-box !important;">❶ </span><span style="color: rgb(128, 100, 162); max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 22.39px; font-family: arial, helvetica, sans-serif; max-width: 100%; box-sizing: border-box !important;"></span>秀米</span><span style="color: rgb(0, 112, 192); max-width: 100%; box-sizing: border-box !important;"></span></span><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">xiumi.us</span></span></strong><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">最为家喻户晓的排版工具，简单方便好上手，缺点是复制到微信编辑器里有时候容易跑偏。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 22.39px; font-family: arial, helvetica, sans-serif; max-width: 100%; box-sizing: border-box !important;">❷ </span>135editor</span><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">www.135editor.com</span></span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">我目前用的最多的就是135啦，模板和颜色的选择都比较多，更新频率快。</span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(128, 100, 162); font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 22.39px; font-family: arial, helvetica, sans-serif; max-width: 100%; box-sizing: border-box !important;">❸ </span><span class="Apple-tab-span" style="white-space: pre; max-width: 100%; box-sizing: border-box !important;"></span>i排版</span><span style="font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><span style="color: rgb(0, 112, 192); max-width: 100%; box-sizing: border-box !important;"></span><a href="http://www.ipaiban.com" target="_blank">www.ipaiban.com</a></span></span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.6em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.6em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;">时不时的总会出些应景儿的模板，比如毕业季啦、端午节啦，总会有些小惊喜。</span><span style="font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;"></span></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.6em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='text-align: center; color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><p align="right"><span style="line-height: 1.6em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br></span></p><p></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="line-height: 1.6em; font-family: 微软雅黑; max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style='text-align: right; color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><span style="color: rgb(165, 165, 165); font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6em; font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">作者：</span></strong></span><strong style="color: rgb(165, 165, 165); font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6em; font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">Tristy</span></strong></p><p style='text-align: right; color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><strong style="color: rgb(165, 165, 165); font-size: 16.36px; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6em; font-family: 微软雅黑; font-size: 14px; max-width: 100%; box-sizing: border-box !important;">微信号：haoer331</span></strong></p><p style='color: rgb(62, 62, 62); line-height: 22.72px; clear: both; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; font-size: 16.36px; white-space: pre-wrap; min-height: 1em; max-width: 100%; box-sizing: border-box !important;'><br style="max-width: 100%; box-sizing: border-box !important;"></p></div> 楼主辛苦了 比较实在但有点浅 楼主辛苦了，信息量好大，看完回到从前，自己摸索吧 嗯收货点 :Q
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