家长签单报名的六大动机
<p></p><div style="text-align: center;"><font face="微软雅黑" size="3"><br></font></div><div><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3">消费者在消费的时候，可能会受多种消费动机的支配，但有主导的，有次要的。对于不同的消费品，消费者在消费时的动机也不尽相同。</font></span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.5em; box-sizing: border-box !important;"><font face="微软雅黑" size="3">当家长决定在你的培训机构签单报名时，一定从内性来说有一种内在驱动力这就是消费动机。消费动机主要有如下几种类型：①实用消费动机；②方便消费动机；③求名消费动机；④求廉消费动机；⑤求新消费动机；⑥求质消费等。</font></span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">1</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">实用消费动机。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3">可能某种课程对于某个家长，或某个成人学员来说，很实用，正好符合他想要达到的要求。比如说他想考四级，结果正好有一个四级班，并且他急想通过这个来获得考四级的方向，一举通过。</font></span></p><p style="margin-top: 0.8em; margin-bottom: 0.5em; max-width: 100%; clear: both; min-height: 1em; border: 0px; color: rgb(68, 68, 68); line-height: 1.5em; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">2</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">方便消费。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3">可能某个学校的地点正好在某个消费者的家旁边，而其它的学校都离家远一些，所以为了方便起见，如果两个学校的培训课程一样，价格又相差无几，师资也还说得过去，那么距离可能就成为了选择的一种主要因素。</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">3</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">求名的消费。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><span style="max-width: 100%; line-height: 1.5em; box-sizing: border-box !important;"> 有很多家长可能是因为自己班级孩子的同学来这里学习了，那么她们不甘于自己的孩子落后与其它的孩子，想别人夸她的孩子比别人的孩子更聪明，学习更好，所以也跟着报名。</span><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">4</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">价格的消费。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3">有很多家长还是对价格比较关注，有可能我们的价格在某个期限内因为有活动低于其它的学校。所以她会因为价格的原因来选择学校，当然相反的也有可能是因为或许我们的价格不是同类学校中最低的，而不选择我们学校。</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">5</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">求新消费。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><span style="max-width: 100%; line-height: 1.5em; box-sizing: border-box !important;"> 有很多家长还可能因为我们新颖的特色，或者是别的学校不具备的特色班级而选择我们，也可能因为相反的原因，比如我们没有的特色新奇班而别的学校有而不选择我们。</span><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><font face="微软雅黑" size="3"><section class="s0002" style="max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; width: 2.5em; height: 2.5em; border-top-left-radius: 2em; border-top-right-radius: 2em; border-bottom-right-radius: 2em; border-bottom-left-radius: 2em; vertical-align: top; text-align: center; background-color: rgb(0, 134, 255); box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table; width: 32px; box-sizing: border-box !important;"><section style="max-width: 100%; border: 0px; display: table-cell; vertical-align: middle; font-weight: bolder; line-height: 1.3em; color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">6</span></section></section></section><section style="margin-left: 0.7em; padding-top: 0.3em; max-width: 100%; color: rgb(62, 62, 62); line-height: 25px; border: 0px; display: inline-block; box-sizing: border-box !important;"><section class="s0003" style="max-width: 100%; border: 0px; line-height: 1.4em; color: rgb(0, 134, 255); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">求质消费。</span></section></section></font><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3">消费者在消费的时候货比三家很正常，那么家长在给孩子选择学校的时候可能也会这样，可能她听了很多学校的公开课来进行比较，给孩子选一个好一点的学校，可能是因为我们老师在做公开课的教学质量优于其它学校而选择我们，也可能相反，不如其它学校，那家长可能会选择其它的学校。</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 25px; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><br style="max-width: 100%; box-sizing: border-box !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.5em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑" size="3"><b>所以我们要清楚的去把握家长们的正确消费心态，对家长进行重点跟踪，尽可能通过其它的方式让没有当时选择我们的家长在我们的跟踪下选择我们学校。</b>（来源于网络）</font></span></span></span></p></div>
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